1.2 Strategy and performance
Strong business brands to support growthAs part of its refocus and acceleration strategy, the Group has strong ambitions when it comes to food brands. Sodexo's consumer driven competitive brand portfolio is a key driver of profitable and sustainable growth, able to address its clients' and consumers' expectations across geographies, driving preference and improving site level performance as well as client & consumer satisfaction. In addition to the historic brands developed by Sodexo over the years, the Group recently made targeted investments, through M&A and partnerships. Below are some examples of these brands.
A contemporary, all day food restaurant concept that transforms canteens into flexible spaces, encouraging well-being, engagement and collaboration. Based on fresh, vibrant, global menus with a fine balance between classic and energizing, healthy options with a deliberate focus on sustainability. Originally targeted at high-end corporate accounts in metropolitan areas, now evolving to also target cross segment mainstream sites, now deployed in North America, United Kingdom & Ireland, France and Continental Europe.
InReach is about convenience services, focusing on the delivery in a seamless shopping experience, supported by technology. InReach is a range of food service lines to address different needs in different spaces, from micro-markets, micro-cafés, vending, convenience stores, pantries and more. With 61% of consumers interested in purchasing products that save time and effort, convenience plays an ever-growing role in the quality of life of individuals and the performance of organizations. The deployment of this brand on a larger scale in the United States is underway to meet the new expectations of consumers.
Nourish, Inc., acquired by Sodexo in early 2021, is a well-established brand in the San Francisco Bay Area. Its off-site commissary design and its app-centric service model empowers consumers to order what they want when they want it thanks to on-site, click&collect, scan&go and hospitality solutions. Each day, chefs prepare fresh, delicious, healthy meals, with menus focused on low-inflammation diets with clean proteins, healthy oils, non-GMO ingredients, and clearly labeled allergens, tracking everything from ingredients to opinions to provide the right quantities of the right products.
As one of London’s leading names in ‘delivered-in’ workplace catering and through a flexible and people-focused approach, Fooditude serves healthy, high quality and sustainable workplace food. The freshly prepared food is cooked from scratch in a central kitchen each day and thanks to the delivered-in model combined with site management, Fooditude offers a flexible service that matches clients’ changing headcount or workplace goals. Its client base is primarily comprised of media and technology organizations. Since acquiring a majority stake in December 2020, the brand has expanded to Ireland with a team operating out of its new Dublin cloud kitchen.
The Good Eating Company is a premium, high-end food offer focused on high-quality ingredients prepared exceptionally, and brought to consumers at work while respecting them and their environment. It provides on-site the right-sized offers, flexible and hybrid models for the evolving workplace, with or without an on-site kitchen. In addition, The Good Eating Delivered uses central kitchen and the digital retail app Everyday to order and deliver food. Acquired in the United Kingdom in 2018, The Good Eating Company food brand has successfully expanded in the United States from November 2020, with a growing number of clients, among which are some tech giants in Silicon Valley. The Group also aims to develop the brand in Europe.