Delivering premium hospitality at the world’s major sporting events
Following an exceptional year marked by the Paris 2024 Olympic and Paralympic Games, Sodexo Live! is establishing its presence at some of the world’s biggest events again this year, including the Super Bowl, major global tennis tournaments, the Formula 1 race in Miami, Royal Ascot in the United Kingdom, and the Tour de France.
Sodexo Live! renewed an exclusive agreement with World Rugby through its subsidiary Sports Travel & Hospitality (STH) to redefine the premium fan experience for the next three Men’s and Women’s Rugby World Cups. The teams will be mobilized to design, market, and operate premium experiences during the women’s World Cups in England (2025) and Australia (2029), and the men’s World Cup in Australia (2027). Under the agreement, Sodexo Live! will launch a program called RWC Experiences, offering a unique range of packages combining tickets, high-end hospitality, immersive experiences, cultural experience, accommodation, and travel solutions, designed for a wide audience, from long-time supporters to newcomers alike.
In the United Kingdom, Sodexo Live! won several awards for the quality of its services in British stadiums at the Stadium Events & Hospitality Awards. This success reflects the momentum generated by the partnership with Brighton & Hove Albion Football Club, where Sodexo Live! now provides catering and hospitality for The Terrace, the club’s newest fan zone inaugurated at the end of March at the American Express Stadium. Designed as an immersive and versatile social hub, it can accommodate up to 3,000 people, making it the largest fan zone in the Premier League. This achievement has been recognized with several awards, including the Overall Matchday Hospitality award, which was presented to Brighton for the second consecutive year. Other distinctions were earned by the teams at Leeds Rhinos, Newcastle United, and Hampden Park, reflecting the ongoing commitment of the Sodexo Live! teams to enhancing the fan experience.
During Super Bowl LIX, Sodexo Live! provided 62,000 spectators with a culinary experience worthy of the event, featuring iconic flavors inspired by New Orleans and Louisiana. With the support of more than 4,000 Experience Makers, the offering featured reimagined local dishes such as Surf & Turf Po’ Boy and Elevated Seafood Nachos, along with gourmet creations like Warm Bananas Foster Bread Pudding. Present across all areas of the Super Bowl—from VIP boxes to concessions to festive city events—Sodexo Live! served more than 250,000 meals, showcasing its unique expertise in making this global sporting event truly memorable for fans.
Reaffirming its leadership position on the international tennis circuit, Sodexo Live! continues to bring its expertise to the most prestigious tournaments: the Australian Open (through Travel & Hospitality packages), the BNP Paribas Open in Indian Wells, the Rolex Monte Carlo Masters (with Lenôtre), the Miami Open, and the Canadian Open, where Sodexo Live! was selected to provide catering for the public over the 12 days of the tournament. For 38 years, Sodexo Live! has supported Roland-Garros in France, mobilizing 1,700 team members to deliver a culinary experience for players, professionals, the general public, and VIPs, and to market hospitality packages.
For the 2025 edition of Royal Ascot, Sodexo Live!— the event’s catering partner for 27 years—deployed an exceptional team of more than 3,500 people over five days, introducing seven new dining concepts, including Sushi Kamon, 1768 Brasserie and The Queen Anne Kitchen, with a total of 29 Michelin stars represented. At this major sporting and cultural event, Sodexo Live! is pursuing its strategy of developing culinary talent, offering young chefs in training or at the start of their careers the opportunity to learn alongside Michelin-starred chefs and gain hands-on experience at a world-class international event.