The repositioning of the food brand portfolio and the scaling of priority brands carried out over the past two years allows Sodexo to offer its clients and consumers offers which are better suited to their expectations. Significant progress has been made during Fiscal 2023 on the deployment of major branded offers, such as Modern Recipe, The Good Eating Company and Kitchen Works, with the ambition to increase food revenues from branded offers up to 50% by 2025.
With the relaunch of Modern Recipe into a lifestyle brand with strong restaurant and market designs and a reinvigorated focus on health, wellness and sustainability offerings, consumers now benefit from expanded menus, 24/7 convenience and enticing promotions, with digital ordering, delivery and scan-and-go technology. The ambition is to multiply the number of sites by two and expand into 7 more countries by 2025. In manufacturing environments, Kitchen Works was designed to change the face of food services, offering a food court experience, aligned with the Vital Spaces proposition for improved employee experience with variety, ambience, and kitchen automation. In India, Sodexo abandoned 4 traditional local brands to replace them with Kitchen Works and won prestigious new contracts during the year.
31%of food revenues come from branded offers in Fiscal 2023
Sodexo Live! offers its clients a collection of tailor-made catering, venue marketing and event ticketing services, and helps transform the experience of its consumers into unforgettable memories at cultural, sporting and large event sites such as Royal Ascot, Hard Rock Stadium, Eiffel Tower, San Diego convention center, Roland Garros, etc..
In 2023, the teams demonstrated their culinary excellence and delighted consumers, for instance the 270,000 fans at the Formula 1 Grand Prix in Miami, or the 115,000 visitors to the CES in Las Vegas.
Sodexo also took another step forward in implementing its strategic plan, becoming the sole shareholder of STH (Sports, Travel and Hospitality), a global provider of travel, hospitality and ticketing programs.
Behind the scenes, Sodexo Live! teams are actively preparing for the Paris 2024 Olympic and Paralympic Games to create a unique and exceptional food service experience. For the athletes' village and on 14 competition sites (eight for the Paralympic Games), 6,000 employees will be mobilized to serve 15,000 athletes (up to 40,000 services per day), the organization and the spectators, 24 hours a day for almost two months. A logistical, culinary and human challenge that Sodexo Live! and all Sodexo teams are proud to rise to by mobilizing their expertise and reaffirming Sodexo's commitments to sustainable food.
Sodexo continues to develop Entegra Procurement Services®, the largest food group purchasing organization (GPO) in the world. Entegra operates in 10 countries and supports the hospitality sector, primarily hotels, restaurants, leisure, senior living, healthcare and educational institutions, by providing them with industry-specific saving solutions and improving their operations.
In recent years, Sodexo has sought to accelerate Entegra’s growth through several acquisitions in Europe, with CHRHA and Ami2 in France, Beacon Purchasing in the UK as well as Procent in the Netherlands. In North America, Entegra also demonstrated a solid commercial momentum by winning, among others, the procurement contract for Cinemark, the third largest movie theatre group in the U.S., launching the Entegra Performance Kitchen to provide a wide range of culinary services and building best-in-class data capabilities to deliver actionable insights to clients.
Additionally, to accelerate positive impact across the hospitality industry, Entegra has recently joined forces with five global hotel companies and another GPO to launch the Hospitality Alliance for Responsible Procurement (HARP), powered by EcoVadis, to improve the sustainability performance of suppliers in the industry.
+34% Entegra Revenue Growth (Fiscal 2023 vs. Fiscal 2022)